Discovery. Can Google and AI find all your pages?
We check your sitemap and crawl rules for pages that are hidden, missing, or pointing to URLs that no longer exist.
Can Google and ChatGPT actually read your store?
A store can look perfect and still be unreadable to Google or ChatGPT. We test all six technical layers and show you exactly what they receive.
The audit is free. Your report lands in your inbox within 24 hours.
What an audit returns
One result from each of the six layers we check, taken from our sample reports.
- Discovery
- Products missing from the sitemapLive pages you can reach from the menu, not listed for search.Warning
- Access
- AI search bots turned awayBlocked before reaching the page, while a normal browser gets in.Issue
- Render
- The page arrives almost emptyThe product text only appears once JavaScript has run.Issue
- Extract
- Main content readableHeadings and body text come through cleanly.Passed
- Interpret
- Product data can't be readThe data block is there, but a formatting error makes it unusable.Warning
- Index-readiness
- Filter pages compete with productsSorted and filtered URLs rank against the page you want found.Opportunity
Why would AI, or Google, miss a store that looks perfectly fine?
A store can have great products and still be invisible to AI and search for a handful of separate reasons, and most owners never find out which one applies to them, because nothing in a normal dashboard shows it.
The causes are ordinary, and they are all different. A page can simply never be found, because it is missing from the sitemap or buried too deep to reach. A security rule can turn crawlers away while every human visitor sails through. A product page can look complete in a browser and arrive nearly empty to anything that does not run JavaScript. Or the information is all there, described in a way that search engines and AI cannot read and will not trust.
Each of these is a different, specific fix, not one generic problem.
What we actually check
Six layers of technical SEO and AI SEO, each tested directly.
Access. Can they get in without being blocked?
We request your pages the way crawlers do, and catch firewall or CDN rules that turn them away even when your own settings say they're allowed.
Render. Does the page show real content without JavaScript?
Some pages look complete to a person but arrive nearly empty to a crawler. We measure that gap directly.
Extract. Can the important content be read cleanly?
Headings, product names, prices, and descriptions need to be in the page itself, not assembled later in the browser.
Interpret. Is it described in a way search and AI trust?
Broken structured data, missing titles, or duplicate descriptions make correct information look unreliable.
Index-readiness. Is the right version of each page eligible to rank?
Small tags decide which version of a page Google shows. Filter and page 2 URLs often compete with the page you actually want found.
Works the same on Shopify, WooCommerce, BigCommerce, Wix, Squarespace, Webflow, and custom-built sites.
See the full audit checklist
How it works
Three steps, no retainer.
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We test your site
A direct, verifiable audit across all six layers, from discovery to index-readiness, not a guess based on your platform or theme.
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You see the evidence first
Delivered to your inbox within 24 hours: what's happening, where, and how we confirmed it.
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You decide what happens next
If there's nothing to fix, we tell you that too. If there is, we quote a flat one-time price to fix it, no subscription required.
From a client
In their own words, shared with their permission.
The problem before
too many broken links
How the work went
Communication was great and was done in a very timely manner.
What this fix does, and doesn't, guarantee
We can prove and fix a confirmed technical issue stopping AI or search from reading your site correctly. We cannot promise a specific increase in sales, traffic, or how often AI mentions your brand. Anyone who guarantees that outcome is guessing. What we deliver is proof that the issue existed and proof that it's gone.
We don't just say it, we show it
Every finding comes with evidence.
134
small business sites tested
32
had an issue we could independently reproduce
What we foundOAI-SearchBot and PerplexityBot get 403 on every sampled page.
The proofGooglebot and a normal browser both get 200 on the same URL, confirmed on an independent recheck.
Why it mattersrobots.txt allows them, so the block is a firewall or CDN rule nobody intended.
What we foundProduct pages send 8 words of raw HTML. The rest loads by JavaScript.
The proofA browser sees 1,240 words. A crawler reading the raw page sees an empty shell.
Why it mattersTitle, price, and description never reach crawlers that don't run JavaScript.
What we found97 of the 412 URLs in the sitemap return 404 or redirect. 38 live products aren't listed at all.
The proofEvery listed URL was requested twice, and the status codes matched on both passes.
Why it mattersGoogle and AI crawlers spend their visits on dead pages and can miss the products you actually sell.
These are sample reports in the format we send, not client sites. The findings shown are the kinds of issues we most often confirm.
Who this helps
Owners who want proof before paying.
- Google already sends you customers, but nobody has ever checked what it actually sees on your pages.
- You're running ads, but you suspect AI-driven search is becoming a source you can't see or measure yet.
- You've never checked whether ChatGPT, Claude, or Perplexity can actually reach your product pages.
- You've had an SEO report before, and it was a long list of warnings with no proof and no fix.
- You manage your own site, or a small team does, and nobody's specifically responsible for the technical side.
- You'd rather see one confirmed problem than pay for an ongoing service you can't evaluate.
You pay once, and only if something was wrong
One flat, one-time fee for a confirmed issue. No retainer, no monthly plan, no charge if we don't find anything worth fixing.
The audit itself is free. You only pay the flat fee if we find and fix something.
- The audit
- Free
- Report in your inbox
- Within 24 hours
- Nothing found
- No charge
- Confirmed issue, fixed
- Flat fee, quoted first
- Contract or retainer
- None
No card required to start.
What the full audit covers
Every audit runs through six layers, covering technical SEO and AI visibility together. These are the checks behind each one.
Common findings: sitemaps that point to dead or redirected pages, canonical tags missing on filtered URLs, structured data that fails to parse, content that only appears after JavaScript runs, and firewall rules that block AI crawlers even though robots.txt allows them.
- Discovery
- robots.txt rules and conflicts
- sitemap.xml format, including nested and gzipped sitemaps
- sitemap URLs that 404, redirect, or are blocked
- live pages missing from the sitemap
- Access
- status codes for each crawler, compared with a normal browser
- CDN and firewall (WAF) blocks and bot challenges
- redirects, redirect loops, 404 and 500 errors
- rate limiting versus real blocks, confirmed with a recheck
- Render
- raw HTML versus the rendered page, word for word
- content that only appears after JavaScript runs
- lazy-loaded blocks
- Extract
- headings and main body text in the raw HTML
- product title, price, and description without JavaScript
- page language declaration
- Interpret
- JSON-LD and microdata validity
- Product and Offer fields, like price and availability
- page titles and meta descriptions, including duplicates
- Index-readiness
- canonical tags, missing or conflicting
- noindex pages listed in the sitemap, and similar contradictions
- filter, sort, and page 2 URLs competing with the main page
Who we test access as
For the access layer, every sampled page is requested as each of these clients, with a normal browser as the control. Search engine crawlers are tested alongside the AI ones, because a firewall rule rarely turns away only one of them.
- Search.
- These decide whether your pages can appear in Google and Bing results at all.
- Live answers.
- These feed the answers assistants give in real time.
- Model training.
- These collect content for model training, not live answers.
- Baseline.
- A normal browser visit, so every result has something to compare against.
| Client | Operator | Role |
|---|---|---|
| Googlebot | Search | |
| Bingbot | Microsoft | Search |
| OAI-SearchBot | OpenAI | Live answers |
| Claude-SearchBot | Anthropic | Live answers |
| PerplexityBot | Perplexity | Live answers |
| GPTBot | OpenAI | Model training |
| ClaudeBot | Anthropic | Model training |
| Standard browser | Control | Baseline |
Questions people ask before sending a site
What does a technical SEO and AI SEO audit cover?
Six layers, in the order a crawler meets your site: Discovery, Access, Render, Extract, Interpret, and Index-readiness. Most of these affect Google and AI assistants at the same time. A few, like firewall rules that only turn away AI crawlers, are specific to AI search.
How is this different from a regular SEO audit?
Most SEO tools read your settings and hand you a long list of warnings. We request your pages the way crawlers do, confirm every finding with a control and a recheck, and only report what we can prove. We also cover the AI SEO layer that most SEO audits skip.
Is this just about blocked crawlers?
No. Some people call this an AI crawler audit, and blocked crawlers are one issue we find, but it is one layer out of six. The audit also covers sitemaps and crawl rules, JavaScript rendering, structured data, titles and meta descriptions, canonical tags, and indexing rules.
How is this different from a free robots.txt checker?
Free tools only read your site's declared rules. We test what actually happens, and check several other technical layers a robots.txt checker doesn't touch at all.
Will this get me ranked higher on Google or cited more by ChatGPT?
It removes confirmed technical barriers to being found and read correctly. No one can honestly guarantee rankings or how often AI mentions you, and we won't.
Do I need to give you access to my store?
No. The audit only needs your public site.
Does this work for Shopify, WooCommerce, BigCommerce, Wix, Squarespace, Webflow, or a custom-built site?
Yes. The audit works on any live website, regardless of platform.
What happens after I submit my site?
We run the audit, then email you the findings within 24 hours: what's happening, where, and how we confirmed it. If there's something worth fixing, we quote a flat price before doing any work.
Is there a catch?
No. If we don't find a real, confirmed issue, we tell you that and there's nothing to pay.
See what Google and AI actually see on your site
Built for small and mid-sized online stores that manage their own site or work with a small team. The audit is free. Questions first? Email contact@tracee.online.